In the session 'Lessons from the past: Shaping the future of the poultry sector', the panel explored different perspectives from across the poultry supply chain both in the UK and EU.
They discussed whether what was relevant yesterday will even exist tomorrow, and innovation and adaptation to thrive was explored alongside the priorities for poultry meat and egg producers to increase future resilience and sustainable growth.
Read: NFU25: Shaping the future of the poultry sector.
What are NFU fringe sessions?
Sector updates were held during the run up to NFU Conference on 25 February.
These virtual events featured a panel of leading industry speakers who discussed themes such as growth, change and business. This means that our full-day Conference in London will be focused on political and policy developments.
The best thing? You can watch or listen to them on the go to fit in with your day on farm.
Meet the panel
Aimee Mahony
Chief adviser (poultry), National Farmers' Union
In 2019 Aimee was named the EPIC Young Poultry Person of the Year and eight months later was appointed NFU chief poultry adviser.
Aimee leads the NFU poultry team on a number of policy issues covering both the poultry meat and egg sectors and manages the national poultry board.
James Mottershead
NFU Poultry Board chair, Midlands
James is a previous chair of the NFU Poultry Industry Programme and has always been passionate about ensuring the voice of younger members is well represented.
He is keen for the board to address issues surrounding labour shortages, resilience and supply chain fairness and believes these are some of the industry's main priorities.
Gian Luca Bagnara
President of The Italian Poultry Association
As the only institutional body working on behalf of the European agricultural and cooperative sector, Copa Cogeca represents over 22 million farmers and their family members alongside the interest of 22,000 agri-cooperatives.
Gian Luca has varied experience including project management, research economics, and territorial marketing. He is knowledgeable about the global economy particularly in relation to trade and investments and has proven ability to develop solid partnership with high-level officials to achieve favourable results.
With professional experience in a number of countries Gian Luca will bring a truly global view to panel discussion.聽聽
Rebecca Tonks
NFU Poultry Board member, South
Rebecca is based in Cornwall and her business produces, packs and processes British free range eggs from their own farm as well as from producers across the South West of England, Wales and Northern Ireland.
Rebecca is an advocate for women in agriculture and is passionate about connecting farmers and farming practices with consumers to help educate and inform the public about how food is produced and why they should back British farming.
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