It鈥檚 an unlikely trio 鈥� sheep, the sea, and the Coronation of King Charles III 鈥� but somehow fourth-generation farmer Kate Drury has managed to connect them.
The secret is her company, , which sells wool rope commercially. The business produces rope, fabric and other products including dog leads, sheep halters, and horse lead reins, all made with 100% traceable British wool sourced from the British Wool Auction.
Its namesake offers a sustainable alternative to traditional plastic rope, reducing microplastic pollution, and is being used in trials to repopulate the seas around Britain with kelp and to replace plastic rope to grow seaweed.
The company鈥檚 fabric, meanwhile, is being used in the permaculture industry to manage the invasion of foreign species and seeding of areas of unstable land, and as a substrate in sea grass trials.
Recently named as one of the 50 winners of this year鈥檚 Women in Innovation Awards, run by Innovate UK and UKRI (UK Research and Innovation), Kate is passionate about supporting British sheep farmers and championing wool and its value.
鈥�As producers of wool, we have a role to play to remind people of the value that sits in our wools. It鈥檚 a conversation that we need be having a lot more.鈥�
Kate Drury, Sustainable Rope
听
She says not only does sourcing all her wool through the auction 鈥� where graders take about four years to learn their skill 鈥� give her both assurance and insurance, it also allows her to support all 35,000 sheep farmers as opposed to just one if she were to buy direct from the farm gate.
Empowering farmers
Kate, who was elected as a British Wool board member in 2021, is passionate that her rope can move from farm to consumer while being made solely in the UK, meaning she has oversight of the entire supply chain. The long-term aim is for her innovation to increase demand for wool, and, in turn, increase the return to Britain鈥檚 farmers.
She believes that in the face of tough wool prices and a difficult market the key is investing energy into innovation.
鈥淭hings must change because the market is not sustainable as it is.
鈥淲e know what we can head for but it鈥檚 the how we do it that is the issue. I want to empower farmers. Currently, their return is resultant of the market, so we鈥檝e got to change that.鈥�
The way to do it, she says, is to look beyond the traditional markets for wool and highlight the scope of innovation the fibre offers.
鈥淭here鈥檚 a lot of research around innovation within the product, but we need innovation in new markets that have never used wool, which is where I鈥檝e positioned my company,鈥� she adds.
Kelp to Coronation
Among those new markets is aquaculture. Less than two years on from the company鈥檚 launch, Kate鈥檚 rope is being used in trials to repopulate the seas around Britain with kelp and to replace the plastic rope used to grow seaweed.
While Kate says plastic rope can take up to 40 years to degrade and has the potential to contaminate the seas with microplastics, she explains her wool alternative will biodegrade in about three to four months. It can also be brought back on land as a fertiliser and can go back to its original components, providing a circular economy.
Steve Allnott of the Sussex Seabed Restoration Project is among those trialling the wool rope. He uses the rope as a substrate on which to grow kelp sporophtyes as part of his bid to repopulate kelp forests which help to enhance marine biodiversity.
Steve likens the project to rewilding and says that, while it鈥檚 still early days, it鈥檚 great to know the wool rope works as an eco-friendly substrate for the kelp sporophtyes.
116475,116477,116472,116476,116473,116474,116479
Wool rope products made by Sustainable Wool Ltd.
British Wool
A range of wool produced by British Wool.
British wool stacked up in a warehouse.
Clothing products made from British Wool.
Clothing made by British Wool.
A marine biologist using rope created from British Wool to enhance marine biodiversity. Photograph: @jodieleehiggins
Funding further research
Meanwhile, as part of her PhD and her Women in Innovation win, Kate is funding research in how her rope could be used in commercial seaweed farming and habitat restoration in a marine environment.
鈥淭here is as much value in researching habitat restoration as there is in commercial aquaculture,鈥� she notes.
Back on dry land, Kate鈥檚 rope was used to fix one mile of wool bunting in the London neighbourhood of Savile Row, Clifford Street, Old Burlington Street and parts of St James鈥檚 to mark last month鈥檚 Coronation of King Charles III.
The community initiative was organised by the Campaign for Wool and Savile Row Bespoke and saw apprentice tailors in each company create the bunting using red, white, and blue wool Melton fabric from AW Hainsworth, a fabric historically used in red military uniforms.
鈥淚 was so proud that something we have created here, made with 100% British wool off British farms, was part of such a big event in history,鈥� Kate says.
As to what鈥檚 next, Kate reiterates British wool鈥檚 strength is in its diversity and the opportunities it poses.
鈥淭he way we collect, present to market and auction is globally unique. As producers of wool, we have a role to play to remind people of the value that sits in our wools. It鈥檚 a conversation that we need be having a lot more. For me, that is what we are overlooking. The focus needs to be on the market and not the product.鈥�
For more information on Kate's work and products, visit: .