3. How do we use the personal information we collect about you?
3.1 We use your personal information to carry out our activities. In particular, your personal information may be used by us, our employees, service providers, and disclosed to third parties for the purposes set out below. For each of these purposes, we have set out the legal basis on which we use your personal information and detailed which category of personal information we use for that purpose (see What personal information do we hold about you?).
Members, former members and prospective members and other supporters
3.2 This section of the Privacy Notice applies if you are a member, former member, subscriber to any of our publications, someone who may be interested in membership of NFU or otherwise supports our aims and objectives.
| Purpose | Legal basis | Category of personal information used for this purpose |
| To provide you with our membership services. | This is necessary for the performance of our contractual obligations with you to provide membership services. | Information that you provide to us. Information we receive from other sources. |
| To provide you with details of the benefits and schemes that we offer to our members. | This is in our legitimate interests because it furthers our aims and objectives. In certain circumstances we may rely on consent to send certain communications to you. This may also be necessary for the performance of our contractual obligations with you to provide membership services. |
Information that you provide to us. |
| To communicate with you and other individuals. | This is in our legitimate interests because it furthers our aims and objectives and enables us to provide our membership services to you. We may also communicate with you to perform any contractual obligations with you. |
Information that you provide to us. Information we collect from you. |
| To provide you with access to NFU Communities. NFU Communities users please also refer to the separate NFU Communities Privacy Notice. | This is to perform our contractual obligations in providing NFU Communities to you. | Information that you provide to us. Information we collect from you. |
| To manage our business. | This is in our legitimate interests because this furthers our aims and objectives. | Information that you provide to us. Information we collect from you. Information we receive from other sources. |
| To carry out our obligations arising from any contracts entered into between you and us. |
This is to perform our contractual obligations with you. | Information that you provide to us. Information we receive from other sources. |
| To carry out research either for our own purposes or on behalf of a third party, such as Defra, undertake work for the farming community and analyse the member services received by you (including to carry out a member survey). | This is in our legitimate interests or the legitimate interests of the applicable third party as it enables us or them to assess the effectiveness and relevance of the services and benefits we offer. | Information that you provide to us. Information we collect from you. |
| To manage complaints, feedback and queries from our members and people who use our services. | This is in our legitimate interests because it furthers our aims and objectives. | Information that you provide to us. |
| To improve the quality of our site and membership services. | This is in our legitimate interests to improve and develop our operations and service offering. | Information we collect from you. Information that you provide to us |
| To send you marketing materials about offers or services of NFU and other third parties. Please see section 4 below for further information. |
We may send you these details in accordance with any consent you have given us. | Information that you provide to us. |
| To send you communications as part of your membership for example relating to industry news or other information that might be helpful to your business (such as information about prevention of rural crime or crop protection). You can also subscribe to receive additional communications such as Countryside and Back British Farming. |
This is in our legitimate interests to provide you with routine communications to further our aims and objectives. This may also be necessary for the performance of our contractual obligations with you to provide membership services. In certain circumstances we may rely on consent to send certain communications to you. |
Information that you provide to us. |
| To notify you about changes to our membership services. | This is in our legitimate interests to further our aims and objectives. | Information that you provide to us. |
| To comply with any legal or regulatory obligations (including in connection with a court order). | This is necessary for us to comply with our legal obligations. | Information that you provide to us. Information we collect from you. Information we receive from other sources. |
| To promote the industry and the work that we undertake. | This is in our legitimate interests to further our aims and objectives. | Information that you provide to us. |
| To contact you once you cease to be a member either by post or e-mail about renewing your membership or subscribing to the Countryside magazine or one of our other publications. | This is in our legitimate interests to further our aims and objectives. In certain circumstances we may rely on consent to send certain communications to you. |
Information that you provide to us. |
| To share your personal information with NFU Mutual so that it can send you marketing communications about insurance and other financial services and products which may be relevant to you. | We will rely on your consent to share your personal information with NFU Mutual so that it can send direct marketing. | Information that you provide to us. |
| To administer any competitions and prize draws. | This may be necessary for the performance of our contractual obligations under the competition/prize draw terms. | Information that you provide to us. |
| To publicise the winners of any competitions and prize draws. | We may publicise details of the winners to: (i) comply with our legal obligations; or (ii) with your consent. |
Information that you provide to us. |
| To contact you and to administer a scholarship, grant or award from the NFU or one of our associated Charities. | This may be necessary for the performance of our contractual obligations under the scholarship, grant or the award鈥檚 terms and conditions. This is in our legitimate interests to further our aims and objectives. |
Information that you provide to us. |
3.3 We may collect sensitive personal information from you when you contact CallFirst for advice or if you make an application to access our professional services (e.g. Legal Assistance Scheme). We may also receive sensitive personal information from your professional adviser if you make a claim via the Legal Assistance Scheme. This may include information concerning your:
3.3.1 health, including any medical condition or medical records; and
3.3.2 any information regarding your criminal records.
3.4 Where we process special category personal data, we will also ensure we are permitted to do so under data protection laws and where we have your explicit consent.
Business contacts
3.5 In the course of running our organisation we gather personal information about a number of individuals who are not members or former members, for example, stakeholders, suppliers, advertisers, local authority contacts and journalists. This section applies to those business contacts and details which category of personal information we use for that purpose (by reference to the paragraph numbering from earlier in this Privacy Notice).
| Purpose | Legal basis | Category of personal information used for this purpose |
| To communicate with you and other individuals. | This is in our legitimate interests because it furthers our aims and objectives and enables us to provide our resources and services to you. We may also communicate with you to perform any contractual obligations with you. |
Information that you provide to us. Information we collect from you. |
| To manage our business. | This is in our legitimate interests because this furthers our aims and objectives. | Information that you provide to us. Information we collect from you. Information we receive from other sources. |
| To carry out research, undertake work for the farming community and analyse the member services that we provide. | This is in our legitimate interests as it enables us to assess the effectiveness and relevance of the services and benefits we offer. | Information that you provide to us. Information we collect from you. |
| To send you service communications such as our newsletter. | This is in our legitimate interests as it furthers our aims and objectives. In certain circumstances we may rely on consent to send certain communications to you. |
Information that you provide to us. Information we collect from you. |
| To send you details of advertising opportunities. | This is in our legitimate interests as it generates revenue to allow us to continue to further our aims and objectives. In certain circumstances we may rely on consent to send certain communications to you. |
Information that you provide to us. |
| To promote the industry and the work that we undertake. | This is in our legitimate interests to further our aims and objectives. | Information that you provide to us. |
| To carry out credit checks against you or the organisation you work for in connection with the sale by us of advertising opportunities. | This is in our legitimate interest to establish if you or the organisation you work for will be able to pay for any advertising opportunity you are interested in. In certain circumstances we may rely on consent to undertake these checks. | Information that you provide to us. |
3.6 We may be required to obtain your personal information to comply with our legal requirements, to enable us to ful铿乴 the terms of our contract with you or in preparation of us entering into a contract with you. We will inform you of this at the time that we are obtaining your personal information from you.
