Turkey producers up and down the country are showcasing their birds and encouraging shoppers to buy direct from local farms using the NFU鈥檚 . With Christmas just around the corner, the campaign highlights the benefits of buying British through supporting local businesses and enjoying great value for money.
NFU turkey group chair Jonathan Smith said: 鈥淏ritish turkey farmers work tirelessly year-round to make your Christmas celebrations special. Buy My Turkey Day is all about recognising their hard work and encouraging everyone to buy local, sustainable and nutritious produce. By buying British, you鈥檙e not only enjoying a fantastic meal but also backing farming families and the wider rural community.
鈥淲ith many families feeling the pinch this year, choosing a whole turkey is a fantastic way to get the most for your money. Beyond being a fabulous Christmas centrepiece, turkey meat is incredibly versatile 鈥� perfect for healthy and delicious meals you can try with any leftovers well beyond the big day.
鈥淥ur Turkey Finder tool makes it easy to find your local producers and buy the perfect bird for your family. If you鈥檙e buying from your butcher, ask if the turkey is British and which farm it鈥檚 been sourced from. For supermarket shoppers, make sure to look for the Red Tractor logo and the Union flag to ensure you鈥檙e serving a great tasting British bird for Christmas, reared to some of the highest standards.
鈥淒on鈥檛 miss out on the chance to make your Christmas dinner extra special this year, while backing British farming.鈥�