Roadside and gate banners will be displayed across the country to amplify the message that the proposed changes to inheritance tax threaten the future of family farms. The banners, designed to be highly visible in key political constituencies, aim to keep public attention and build political pressure on the devastating impact these changes would have on farming families and rural communities.
To support the campaign, car stickers will also be available to boost visibility even further, allowing supporters to spread awareness wherever they travel and reinforce the call for action among the wider public.
NFU President Tom Bradshaw said: “The Big Banner Day is a powerful visual reminder to the government that our fight to protect family farms is far from over. These tax changes are unjust, based on flawed data and risk destroying the very backbone of British agriculture.
“Family farms have been at the heart of our rural communities for generations, producing high-quality food, supporting local communities and maintaining the beautiful landscapes we all value. The proposed changes threaten not just individual farming families, but the future of the heritage and traditions of an entire way of life.
“Only a combination of public support and political pressure will lead to a change in this damaging policy. ʼһis in a unique position to apply that pressure, bringing together stakeholders from across the country, coordinating efforts across all the home nations and leading a campaign to highlight the importance of protecting British family farms.
“We owe it to our farming families and to future generations to ensure these damaging proposals don’t undermine the future of food production. This is a fight we will not abandon, and we need everyone to stand with us on 19 December and beyond.”