In this session, 'Growing for the future 鈥� how growers are adapting to new challenges at home and abroad', participants heard a global view of the increasing environmental and social expectations placed on growers, and how these pressures may transform the sugar industry in the years to come.
Over the course of the event, our panel asked what we can, as a collective body of growers, learn from other grower organisations and industries and how they are adapting to these new demands.
Read NFU25: Opportunities and challenges for the future of sugar beet.
What are NFU fringe sessions?
Sector updates were held during the run up to NFU Conference on 25 February.
These virtual events featured a panel of leading industry speakers who discussed themes such as growth, change and business. This means that our full-day Conference in London will be focused on political and policy developments.
The best thing? You can watch or listen to them on the go to fit in with your day on farm.
Meet the panel
Dr James Northen
Head of NFU Sugar
He is a former director at the Institute of Grocery Distribution and adviser to Arla Foods and the Food Ethics Council.
He works closely with the NFU Sugar board to shape the organisation's policy and plays a crucial role in price negotiations.
José Orive
Executive Director, International Sugar Organisation
Previously, Mr. Orive was the Executive Director of the Central American Sugar Association (AICA) for 19 years.聽
Timothé Masson
Executive Secretary, World Association of Beet and Cane Growers
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Watch again 鈥� NFU25: Horticulture and potatoes fringe session
