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She is former chair of the British guild of agricultural journalists and is an accredited CIPR practitioner.

Editor of British dairying magazine, Olivia is also a regular contributor to Farmers Weekly, Farmers Guardian and other specialist publications.

Her PR and journalism business, Agri-hub, specialises in rural and agricultural business promotion.

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The cows are a mixture of Holstein-Friesians and pedigree Ayrshires.

Ian is interested in improving the environment impact of the industry and has recently embarked on a river fencing scheme to reduce potential erosion and water contamination. The farm has since decided to diversify their water source by investing in a pump to drive water from a nearby watercourse for use on farm in an environmentally friendly and cost effective effort to reduce water costs.

Ian currently sits on the NFU’s Dairy Environmental Issues Group and is also the finance director for DCD (Dairy Crest Direct).

A strong advocate of dairy producer organisations, Ian believes in the importance of farmer cooperation to improve the dairy supply chain and is keen to work with the NFU Dairy Board to promote good farmer-processor relations.

Alongside her family, Amy manages the 600-cow dairy herd on a New Zealand-style grazing and spring calving system.Ìý

As well as her farm role, Amy is also the founder of Pastures Green Communications Ltd, helping rural and agricultural businesses promote themselves and tell their story online. She helps businesses with all areas of their marketing strategy and specialises in social media and influencer marketing within the industry.Ìý

Amy is passionate about communicating a positive message for the dairy industry online and spends much of her time sharing her farming story on social media. She has over 18,000 followers and enjoys communicating the farming story to consumers, next generation farmers and school children.

Not from a farming background, Paul worked in the financial sector before meeting his wife and joining the family dairy business.

Paul joined the National Dairy Board in 2017 as an appointee before being elected as the North East representative. He has served nearly four years as Vice chair in total.

Paul is enthusiastic about educating people of all ages about dairy farming and is keen to continue developing relationships with milk processors and other farmer representatives to ensure a joined-up industry approach to future farm policy.

Paul believes a fair and transparent supply chain is critical if dairy farmers are to meet the demands of a quickly changing society. He also works hard to ensure the dairy sector is represented throughout the supply chain and at government level so dairy farmers can make the most of future opportunities and have a bright and prosperous future.

Jon has had a long involvement with NFU Cymru and is currently its Dairy Board chair, having previously been Montgomeryshire County chairman for three years. He is also a County councillor taking particular interest in the running of the Powys County council farms.ÌýÌý

There are currently 470 milking cows at Dyffryn milking three times a day supplying milk to Muller, with plans to increase numbers to around 600 cows over the next two years.

With two daughters both perusing careers in medicine Jon was keen to ensure that the farm could work for them in the future. With this in mind he now works closely with a progressive local farming family who are helping to take the business forwards.