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Government drops ‘Not for EU’ labelling requirements

Food label

Following a consultation and review period the government has decided not to introduce GB-wide ‘Not for EU’ labelling requirements that would have applied to a range of food products sold across Great Britain.

Under the Windsor Framework Agreement to regulate the movement of goods from Great Britain to Northern Ireland, agri-food goods sent to Northern Ireland, solely for retail sale or consumption in NI, must be labelled ‘not for EU’.

In January 2024, the UK Government proposed to introduce ‘Not for EU’ labelling across the whole of the UK, which would have had to be displayed on a range of agri-food products, irrespective of if they had been produced in Great Britain or imported from abroad.

In February 2024, the government launched a short consultation seeking stakeholder views on different implementation and enforcement options for the proposed extension of the “not for EU” labelling.

ʼһresponded to this consultation and, drawing on feedback from members, challenged the government’s proposal.

30 September 2024

Government says it will not proceed with GB-wide 'Not for EU' labelling

Defra has announced that, having reviewed the evidence from the consultation and engaged with the industry, GB-wide ‘not for EU’ labelling will not be implemented from the beginning of October, a decision welcomed by the NFU.

However, the government remains committed to ensuring the availability of goods in Northern Ireland and as such will establish the legislative power necessary to apply labelling requirements more widely as a contingency measure should further intervention be required in the future.

The government has also re-stated its commitment to the implementation of the broader Windsor Framework Agreement and the planned will begin as planned in October 2024.

Confusion and misconceptions

Responding to the news, NFU President Tom Bradshaw said: “It’s good news that the government will no longer be introducing ‘Not for EU’ labelling across Great Britain.

“As we outlined in our consultation response, the government must avoid any approach, both now and in the future, that leads to confusion and misconceptions about the high-quality products UK farmers are proud to produce.”

15 March 2024

Consultation closes

This consultation has now closed. 

15 March 2024

NFU submits its response

The NFU’s submission recognised that all domestic food manufacturers and farmers should be able to sell their goods across the UK.

However, the NFU did not agree with the decision to proactively extend ‘not for EU’ labelling across the entire British market. It feels the government has not given sufficient justification for the new labelling measure.

The response said the NFU was ‘not aware of any legal commitments arising from the Windsor Framework or the EU-UK Trade & Co-operation Agreement that requires the UK Government to apply not for EU labelling requirements across the GB market’.

ʼһalso expressed concerns that the new requirements would add to an already busy labelling landscape and cause confusion amongst customers and add unnecessary costs to the supply chain.

Furthermore, it highlighted the inconsistency of exempting NI suppliers from having to meet the ‘not for EU’ labelling requirements when placing goods on the GB market. This, it said, may lead to further confusion and could create distortions impacting commercial investment plans for the building of future processing facilities across the UK.

ʼһurged the government to clearly define who would be responsible for the labelling requirements, and to ensure that small and medium operators, including farmers and farmers operating farm shops, are made exempt.

2 February 2024

‘Marking of Retail Goods’ consultation launched

The government is currently legislating to confirm that labelling requirements on agri-food products are applied across Great Britain, and to ensure that no incentive arises for businesses to avoid placing goods on the Northern Ireland market.

The UK Government has opted to push for this labelling requirement to be applied throughout the UK, fearing that choice and availability could be limited in Northern Ireland, potentially treating consumers there differently compared to in the rest of the UK.

A notable exception in the requirements is that goods produced in NI do not need to be labelled ‘Not for EU’ irrespective of where they are sold.

ʼһwill be responding to the consultation on behalf of members.

Stakeholders can also respond directly to the consultation before 15 March 2024 at:

This page was first published on 14 February 2024. It was updated on 02 October 2024.


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