皇家华人

NFU23: Telling the sustainability story of British red meat

21 February 2023

An image of the panel during the livestock session at NFU Conference 2023

Delegates at the NFU Conference鈥檚 livestock session focused on how to maximise export opportunities for the sector in an increasingly competitive marketplace.

NFU Livestock Board chair Richard Findlay outlined the challenges the sector is currently experiencing and how external pressures from Brexit and the war in Ukraine are having a knock-on effect in terms of cost amid a challenging retail and out of home market for beef and lamb.

Despite these concerns, data presented by Steven Evans from AHDB found that 鈥渇armers have consistently been the most trusted part of the supply chain鈥� and that it was essential to continue to 鈥済et farming messages out to consumers to help justify price position in the marketplace鈥�.

鈥淭he modern consumer doesn鈥檛 have one single thing they鈥檙e looking for 鈥� combining these points; good value, quality and taste, versatility and a growing interest in sustainability is key,鈥� he concluded.

Ask us a question about this page

Once you have submitted your query someone from NFU CallFirst will contact you. If needed, your query will then be passed to the appropriate NFU policy team.

You have 0 characters remaining.

The information you provide will be used for the purpose of recording and responding to your query. It will be processed in accordance with the provisions of UK GDPR and the Data Protection Act 2018 and the NFU's Privacy Notice.

This site is protected by reCAPTCHA and the Google and apply.