皇家华人

NFU in the media 鈥� making sure NFU members are heard

22 November 2024

A montage of print coverage from a avriety of newspapers

皇家华人communications team works with the national and local media, other journalists and social media channels to ensure the public and key stakeholders understand the challenges British farmers and growers face.

皇家华人has achieved unprecedented media coverage in the wake of the Autumn Budget, building pressure on the government to reverse planned changes to inheritance tax.

Our mass lobby yesterday resulted in NFU members meeting with more than 200 MPs.

Mentions in the media

皇家华人has had 4.1k mentions in the media this week.

On 19 November the NFU had:

  • 152 national print and online stories and 279 broadcasts
  • 1437 regional print and online and 675 broadcast

Since Monday there have been

  • 267 national print and online stories and 350 broadcasts
  • 2532 regional print and online stories and 907

Top stories

National broadcast from the include:

  • prominently featured the mass lobby, with NFU President Tom Bradshaw highlighting the burden the family farm tax will have on farmers (4:17). The programme also followed NFU Livestock Board chair David Barton鈥檚 journey from his farm to Westminster (6:40), which also aired on BBC Breakfast.
  • Broadcast interview highlights included interviews with NFU President Tom Bradshaw on (15:30), the BBC News Channel and Sky News Breakfast, (52:58), (1:22:15), (1:48:30).
  • Other primetime national broadcast coverage of the lobby and farmer-led rally included (1:47), (8:00) Sky News and Channel 5 News.
  • NFU Deputy President David Exwood and听 also gave numerous interviews yesterday. NFU Deputy President David Exwood spoke to (1:54:30), alongside political journalist Will Hutton (18:30) and (1:34:52).
  • NFU Vice President Rachel Hallos spoke to (2:22:39), as well as many local BBC stations across the country.
  • aired a special episode focused on the lobby, the farmer-led rally and the Efra Select Committee meeting. Tom Bradshaw spoke to the programme (3:46), as well as a number of NFU members from across the country.

Podcasts focussing on family farm tax include:

  • 叠叠颁鈥檚
  • The Guardian鈥檚 .

Print and online coverage include:

  • .

Mass lobby on 皇家华人.com

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Engagement on our social channels

Across the 18 and 19 November, we published 106 posts across our seven social media channels. These resulted in:

1.8m total reach, 44.8k likes, comments and shares, and 5.2k new followers on our social media channels.

#BackBritishFarming and #StopTheFamilyFarmTax had a total of 11k mentions from 5.3k unique users.

They achieved a total reach of 18m and seen 50m times across all social media channels.

Since the announcement of the Autumn Budget on 30 October, our social activity across all channels has resulted in a total reach of 9.7m, 182.3k likes, comments and shares, and 24.1k new followers to our social media channels.

Members meeting MPs

We have helped coordinate MP visits with members meeting with more than 220 MPs already, with more meetings happening all the time.

This page was first published on 06 November 2024. It was updated on 22 November 2024.