Lower Drayton Farm, at Penkridge, is expected to welcome 8,000 guests to experience its new Jingle Ville festive adventure in the run up to Christmas Day.
Jingle Ville opened to visitors on 2 December and saw Staffordshire NFU members Richard and Ray Bower transform a former grain store at the 770 acre farm into a magical Christmas town.
Children receive their own Jingle Ville passport before being escorted by elves on a seasonal double decker bus to the festive town to meet Mrs Claus and watch a seasonal film to find out if Farmer Ray can help save Christmas.
A host of fun activities then follow including writing a letter to the North Pole, meeting Santa, crafting a keepsake decoration, building a cuddly toy, making reindeer food and more.
Youngsters are also able to head home with a farm grown carrot to leave out for Rudolph on Christmas Eve.
鈥楢 vision we鈥檝e had for a decade鈥�
Richard said: 鈥淚 am really, really, happy with how it鈥檚 going and want to thank everyone for joining us, it鈥檚 great to see so many smiles on people鈥檚 faces.
鈥淲e are flat out now until Christmas, the weekend storms gave the team some work so a big thank you to them and everyone here who is busy at the farm including our cheery elves.
鈥淢y wife has also just given birth to a little girl so with that and Jingle Ville it doesn鈥檛 get more magical for me.
鈥淛ingle Ville is the realisation of a vision that we鈥檝e had for well over a decade 鈥� it brings to life the magical Christmas adventure we have always wanted our visitors to experience.
"For me it鈥檚 not just been about building a winter wonderland in a barn, but bringing together an amazing team 鈥� including elves, Santa, Mrs Claus and other characters who help make this a truly fun, immersive experience for families.鈥�
Ticket holders also enjoy access all day to the farm鈥檚 multi award-winning play barn and farm attraction 鈥�
鈥淲e will all enjoy Christmas here on the farm,鈥� Richard added.
鈥淲e are though, as always, looking ahead including preparing for our apr猫s-ski party in January, then lambing in February which people love and then there鈥檚 the farming 鈥榙ay job鈥� of course 鈥� so there鈥檚 a lot going on!鈥�