The deal has allowed British farmers access to a market of more than 300 million people, following the resolution of the 鈥榮mall ruminant rule鈥� which resulted in the ban on British lamb exports.
It has been a long time coming but the hard work from the UK government, AHDB鈥檚 trade team, supported by industry, has finally paid off.
Growing potential
The US has one of the highest per capita meat consumption in the world and, with a population of around 300 million consumers, it could present a significant opportunity for our lamb sector.