The role of an agri-food attach茅 is to broaden market access, break down barriers and drive export growth in priority export markets through in-country engagement. As well as this, they also:
- Develop networks to share approaches to challenges, implementation of new regulatory measures and identify best practice.
- Support UK businesses to establish and grow in market.
- Support engagement and visits from ministers and senior officials.
- Mitigate risks to current trade (for example, following public or animal health incidents or ensuring compliance with new import requirements).
- Monitor and feed back market intelligence, demand trends and future regulatory changes.
- Provide a key delivery mechanism for Defra鈥檚 agri-food and international strategy objectives.
- Identify opportunities in the market to showcase UK food and drink.
Following NFU campaigning, there are now 16 attach茅s in post. This number increased from 11 following a commitment from the Prime Minister ahead of the Farm to Fork Summit 2023.
The original 11 agri-food attach茅s cover the Americas, China, Japan, Africa and the Gulf states, with the five new attach茅s covering Northern Europe, Southern Europe, South Korea, Australia and New Zealand, as well as an additional attach茅 based in Africa.聽
Who do they work with?
The agri-food attach茅s have a key role in building and maintaining the right operating environment for UK exporter interests in overseas markets.
They work closely with Department for International Trade officials based overseas, including reporting into the government鈥檚 Regional Trade Commissioners.
鈥淚鈥檓 delighted this network has increased in recent months and I hope it will continue given the incredibly important work they do.鈥�
NFU President Minette Batters
They also have the support of Defra鈥檚 Export Team, based in the UK, and work closely with other UK-based market access and policy teams.
In 2023, the attach茅s supported the UK Government in resolving more than 40 issues surrounding the import of British produce, with the estimated value of 拢340 million per year to the economy.
In November 2023, the agri-food attach茅s will tour the UK and meet with producers across the food supply chain to 鈥渄eepen their understanding鈥� of the farmers and producers that they represent overseas. During the tour, they also will meet with NFU President Minette Batters for an industry brunch.
NFU support for the agri-food attach茅s
皇家华人has long called for government investment to expand the number of dedicated agri-food representatives overseas and we welcomed the appointment of the expanded network.
We are keen to ensure we arm them with the knowledge and contacts to be able to thrive in their role and promote agri-food exports.
We will work closely with government and the attach茅s to ensure they have the right support and material to truly understand and promote British agri-food products.
NFU President Minette Batters said: 鈥淎gri-food attach茅s play a vital role in delivering our shared ambition of boosting high-quality, climate-friendly British exports abroad which is why we campaigned to grow their number. I鈥檓 delighted this network has increased in recent months and I hope it will continue given the incredibly important work they do.
鈥淚 look forward to working directly with the attach茅s to share the passion and knowledge within our sector, and ultimately help give them the tools to be the best ambassadors possible for great British produce overseas.鈥�
