What personal information do we collect?
We collect various types of information based on your relationship with us:
For members and supporters
- Information you provide: Name, contact details, financial information, and farming business info collected through calls, emails, events, online forms, and social media.
- Automatically collected information: Technical details like IP address and website interaction.
- From other sources: Data from commercial partners and government bodies.
How we use your personal information
We utilise your information to enhance your experience and deliver our services effectively.
- Membership services – to provide agreed benefits.
- Communication – to keep you informed about industry news.
- Access to communities – to connect you with online features.
- Business management – to improve our operations.
- Research and feedback – to analyse and enhance services.
- Marketing – to share promotional offers with your consent.
- Legal compliance – to meet legal obligations.
- Competitions – to manage contests effectively.
For business contacts, we also focus on:
- Relationship management and communication
- Enhancing business operations
- Promoting agricultural initiatives
- Legal compliance
At a glance – sharing and usage of personal information
Sharing information
We may share your data for promotions from third parties, to verify memberships, and address inquiries.
Disclosure
Your information may be shared with service providers, partners, professional advisers, and regulatory bodies.
International transfers
Your data may be processed in and outside the UK and EEA, including Canada.
Data retention
We retain your information only as long as necessary for its intended purpose.
Data security
We implement security measures to protect your information, though we cannot guarantee complete security during transmission.
User rights
You can access, correct, delete, and restrict your data usage. You also have the right to object to marketing and withdraw consent.
Updates will be posted on our website with reasonable notice.
Marketing preferences
Manage your preferences online or by phone.
Queries
Contact our Data Protection Officer for any questions about your data on [email protected]
Cookies
We use cookies to enhance your online experience. You can find out how and why we use cookies by reading the NFU cookies policy.
Notice changes
Updates will be posted on our website with reasonable notice.
Explore our Privacy Notice in more detail
You are looking at version 7 of the NFU Privacy Notice, 27 March 2025