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NFU Education brings farming to life for schoolchildren at LAMMA 2025

16 January 2025

Students working together on a table at LAMMA 25 as part of an NFU Education event

Scores of children from the urban centre of Birmingham have experienced a taste of farming’s high tech after attending the farm machinery show being held at the NEC.

NFU Education once again participated in the LAMMA show1. Building on the success of previous years, this initiative aims to introduce schoolchildren from urban areas to the agricultural industry, highlighting the diverse career opportunities available within the sector with exciting, state of the art technology on show.

In collaboration with event organisers Agriconnect and with sponsorship from AGCO, NFU Education guided over thirty Year 9 students from the centre of Birmingham2 through the exhibition. The students engaged in interactive workshops and explored the event further through a scavenger hunt with support from NFU Farmers for Schools ambassadors. These experiences are designed to provide insights into modern farming practices and the latest technological advancements in agriculture.

NFU Vice President Rachel Hallos said: “Introducing young people from wide and diverse backgrounds to the agricultural industry is vital for its future sustainability. Many young people, especially those from urban areas, are disconnected from farming and food production. By showcasing the innovation, technology, and dedication that underpin modern farming practices, we hope to bridge that gap and inspire the next generation to consider careers in agriculture.

“The farming sector offers an incredible diversity of opportunities, from engineering and science to environmental management and food production. Events like LAMMA provide the perfect platform to spark curiosity and encourage students to see farming not just as a job, but as a fulfilling and essential industry that feeds the nation and cares for the environment. By engaging with these students now, we can plant the seeds for a future workforce that is passionate and well-informed about the challenges and rewards of agriculture, and who understand and value the role of farming in their lives."

Agriconnect marketing manager Sophie Jackson-Holgate said: ““We were thrilled to have students attend the career zone at LAMMA for a second year running. LAMMA is a fantastic place for students from a non-ag background to come and learn about agriculture and the exciting career and learning opportunities available in the industry.” 

AGCO Ltd. Aftersales Training Business Development Manager Ash Briggs said: “With almost everything in today’s modern world being powered by electronics, the AGCO UK & Ireland Aftersales Training Team were more than happy to deliver a series of short micro-teach sessions to local school children on the subject of basic vehicle electrics at LAMMA 25.

“Although the AGCO Apprenticeship Scheme has been enormously successful in recent years, we strongly believe that anything we can do to encourage the next generation of agricultural engineers is vital to the future success of our sector.

“We would like to thank both the NFU and Farmers Guardian for arranging the opportunity for us to showcase some of the technology and diagnostic processes used by our dealer technicians to trace and repair vehicle electrical faults.”

More information

  1. LAMMA 2025 took place 15-16 January 2025.
  2. This includes students from Hodge Hill Girls School and Bishop Challoner Catholic school.