NFU media coverage: #BackBritishFarming Day 2021

minette bbf clarkson 01_80660

NFU President Minette Batters kicked off the day by talking to about the NFU's new food report and the need for greater government support for British food production. Listen to the full segment from 7mins 30secs.

Westminster event

»Ê¼Ò»ªÈËhosted an event in Westminister to celebrate #BackBritishFarming day and throughout the day MPs dropped in to pick up a NFU wheat sheaf badge and take a picture with the NFU's backdrop.

As the day continued TV presenter and farmer Jeremy Clarkson joined NFU President Minette Batters to celebrate the virtues of farming with journalists. quoted Minette as she discussed sustainable food production and Jeremy as he called for the Government to back British farming. Their remarks also appeared in the

Celebrity support

And in case you missed it,wrote a feature about #BackBritishFarming day and interviewed Jeremy at his farm about the importance of buying British, the article also discussed the NFU's recently launched food report and quotes Minette Batters.

The food report, which calls for a review of food security and the appointment of a food supply minister, was also mentioned in a article about levelling up and the environment.

MP support

To celebrate the day many MPs wore NFU supplied wheat sheaf and British wool pins and shared images and tweets about the day in support of British farming - this sparked a buzz on Twitter with many people curious about what the pins meant - , and , explained all as they discussed the significance of the badge and mentioned the NFU.

The MP support was the most obvious as Prime Minister's Questions began and the chamber was filled with front benchers and back benchers together in their support of British agriculture.

Student and Young Farmer Ambassadors

The Student and Young Farmer Ambassadors were also out in full force as Karl Franklin was on  (2hr 7 mins) and Zoe Legg was on  (1hr 17min) discussing all things farming.

Karl also spoke to Zoe Ball on the (42 mins) about tupping and linked it in with BBF Day.

And it wasn't just the nationals...

Our regional comms advisers landed significant coverage in their region with an incredible 148 pieces.

Regional outlets included:

  • o

Where were we in 2020?

The Guardian column ponders Brexit impact for farmers

's current affairs columnist Polly Toynbee column explored the #BackBritishFarming campaign and discussed Brexit with sheep farmer Robin Milton and NFU director of EU exit and international trade Nick von Westenholz.

BBC Midlands Today interviews NFU President

Regional broadcast honed in on the #BackBritishFarming campaign with BBC Midlands Today airing its interviews with NFU President Minette Batters and Warwickshire farmer Charlie Beaty making the case for increased scrutiny of trade deals in Parliament.

Meanwhile, BBC Radio Solent interviewed Hampshire NFU chairman Andrew Mckenzie (listen from 3h01m) and ITV Meridian interviewed NFU South East chairman David Exwood and Sussex NFU adviser Romy Jackson.

National media explains the #BackBritishFarming message

During #BackBritishFarming Day, ,  online and published explainer features highlighting why MPs were wearing the wheat pin badge and call to support Britain's farmers at the heart of the campaign. 

NFU President urges MPs to #BackBritishFarming

In an interview with the  published on Back British Farming Day, Minette Batters highlighted the NFU's asks for MPs to support increased scrutiny of trade deals in Parliament. *Please note, the article is behind a paywall*Financial Times 9.9.20 bbf_74743

Radio presenter Zoe Ball name checks #BackBritishFarming Day

BBC Radio 2 Presenter Zoe Ball name checked Back British Farming Day live on her breakfast show, reading a letter out from shepherd Carl Franklin in Oxfordshire about to embark on a day's work.

Farmers deliver Back British message across regional papers

Farmers across the regions had columns published across a breadth of regional media titles, from James Runciman in , Guy Poskitt in the , as well as David Ratcliffe in Western Daily Press andt he front page of the Western Morning News, asking the whole farming community, Westminster and the great British public to unite over the issue of food production standards.

western morning news 9.9.20 back british farming day_74755

yorkshire post 9.9.20 guy poskitt bff_74756

Staffordshire farmer Richard Bower highlights #Back BritishFarming on BBC Breakfast

The NFU's Staffordshire county chairman Richard Bower had the crew live on his farm to discuss the impact of extreme weather this year on his wheat harvest and used the platform to encourage MPs to wear their wheat pin lapels on Back British Farming Day. Catch up from around 2hrs 50 mins.